This Austin-based orthopedic implant company, a division of Sulzer Medica, needed to position itself as a standout innovator amongst a crowded field of competitors. Part of the solution was a strong visual branding theme that elevated the life values of orthopedic patients as reaching above mere functionality. The campaign carried across print advertising, brochures, and tradeshow display materials.
Wenger and his team went on to do creative work for Encore Medical Corp., a smaller Austin-based company launched by executives associated with Sulzer Medica.
