Hart Information Services, headquartered in Austin, has a long and distinguished history in election services beginning in 1912, printing ballots for Texas counties. As the firm acquired new technologies, including electronic voting machines, company executives desired to update the brand to match what had become a worldwide market for sophisticated election systems and support.
Our team developed an organized approach to branding the Hart IS corporation as well as its products, services, and support solutions. The company transitioned to Hart Intercivic, with a new logo and a core product branded as the eSlate. The eSlate electronic tablets are now in use around the world.