This Houston-based company was positioned to be the world’s leading B2B online energy exchange. Facing stiff competition from other online trading platforms, Altra needed to create more clarity about its offerings and its brand personality. Our consultants worked with the Altra executive team to craft a refined brand message, simplifying and organizing the product hierarchy for better customer understanding. Final deliverables included a new campaign tagline, Market Wide, Market Deep, corporate identity guidelines, advertising materials, and an internal brand rollout for employees.
For more about our brand approach for Altra Energy and other technology products, see Six Terribly Boring Ways to Make Your Technology Brand Sizzle.