Marketers cannot assume that true costs will not be seen or considered in the purchasing decision.
What is the true cost of your company’s product? Behind the simple economic analysis of materials, labor, marketing, and distribution lurks the more complicated question of your brand’s social and environmental impact. Does your brand kill polar bears, and if so how does that fact impact your reputation?
Stephanie Jue, a business, government and society lecturer at McCombs School of Business, says cost economics is just the starting point for determining the societal impact of your product. Continue reading “Reputation alert – does your brand kill polar bears?”
Your PR team needs to get confident about ethics, particularly the younger members who haven’t yet witnessed ethical crises in their career.
This finding may not be surprising on the face of it. A recent study of Millennial-age public relations practitioners found them to be earnest, eager, and…naive.
The study, funded by the Arthur W. Page Center at Penn State and sponsored by the PRSA Board of Ethics & Professional Standards was administered during September of 2016 to newer members of the Public Relations Society of America.
The majority of respondents said they felt ill-prepared to advise their clients or employers about ethical issues related to their work, and in fact, did not even expect to face ethical dilemmas during their careers.
Yes, this is a facepalm cue for us
older more experienced members of the communications world but should we be surprised? These talented, young pros learned the craft from us. Continue reading “Ethics goes missing in training of young PR professionals”