The McCombs School of Business at The University of Texas at Austin is a top ten business school with 6,000 current students and hundreds of formidable peer competitors. I served as the director of brand marketing and communications at the school for 13 years, through three-and-a-half deans, two major brand updates, two new facility unveilings, and dozens of public relations crises. During that time, we introduced a robust content marketing program, speaking events, media-friendly faculty bios, media training, and a top-notch alumni magazine. A rebranding initiative launched in 2017 positions the school as Human Centered – Future Focused, combining a team-oriented learning atmosphere with a curriculum that prepares leaders for disruptive innovation. Produced in partnership with Sol Marketing and Dyal and Partners:
Collateral materials produced at Texas McCombs included annual reports, magazines, direct mail pieces, and digital advertising. This Three-Year Report was published in 2012.
An additional aspect of brand oversight at Texas McCombs included a design study focused on the existing school facility. The study, completed in partnership with fd2s, was foundational to additional work that eventually led to the new Rowling Hall and the re-envisioning of Mulva Hall.