Market Positioning

WHAT MAKES A GOOD BRAND?

Over the years, I have found the following principles existing in every top brand that is valued and well-differentiated in the marketplace. There is a proven process for arriving at this level of clarity, time and again.

Elements of Well-Crafted Brand

The following portfolio examples demonstrate market positioning language developed through our system for clients large and small, from multi-national corporations to professional practices and nonprofits.

CNB Bank

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cnb brand promise

Warren Direct

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warren direct brand promise

Recompute

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recompute brand promise

Capital Metro

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cap metro brand promise

Coldwell Banker United, Realtors

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coldwell banker brand promise

Tramutola – Political Consulting Firm

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tramutola brand promise

Safe USA – Centers for Disease Control

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safe usa brand promise

Eye Health Centers of Boston

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eye health centers brand promise

Iomega – Recruiting Campaign

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iomega brand promise

St. David’s Hospital

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st. david's brand promise

 

 

Published by David Wenger

My career began in television and eventually turned to advertising, marketing, and brand strategy. BA in Communications from Brigham Young University, and an MBA from The University of Texas at Austin. "Be true to your brand." LinkedIn Profile: https://www.linkedin.com/in/dwenger/