WHAT MAKES A GOOD BRAND?
Over the years, I have found the following principles existing in every top brand that is valued and well-differentiated in the marketplace. There is a proven process for arriving at this level of clarity, time and again.
The following portfolio examples demonstrate market positioning language developed through our system for clients large and small, from multi-national corporations to professional practices and nonprofits.
Coldwell Banker United, Realtors
Tramutola – Political Consulting Firm
Safe USA – Centers for Disease Control
Eye Health Centers of Boston
Iomega – Recruiting Campaign
St. David’s Hospital