Market Positioning


Over the years, I have found the following principles existing in every top brand that is valued and well-differentiated in the marketplace. There is a proven process for arriving at this level of clarity, time and again.

Elements of Well-Crafted Brand

The following portfolio examples demonstrate market positioning language developed through our system for clients large and small, from multi-national corporations to professional practices and nonprofits.

CNB Bank

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cnb brand promise

Warren Direct

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warren direct brand promise


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recompute brand promise

Capital Metro

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cap metro brand promise

Coldwell Banker United, Realtors

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coldwell banker brand promise

Tramutola – Political Consulting Firm

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tramutola brand promise

Safe USA – Centers for Disease Control

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safe usa brand promise

Eye Health Centers of Boston

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eye health centers brand promise

Iomega – Recruiting Campaign

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iomega brand promise

St. David’s Hospital

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st. david's brand promise